Re/cap is a fictional headwear brand with a strong focus on sustainability. I developed its brand identity and created a fundraising landing page as part of the project. Expanding on this, I designed an online shop, emphasizing site flow, B2B/B2C functionality, and the checkout process; all while staying true to the brand’s design.
The design choices highlight that eco-friendliness doesn’t have to be dull. It can be just as stylish and appealing as any other product.
desktop
mobile
mobile